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Avenue Marketing

Avenue Marketing

Helping simplify marketing, create clarity and provide pathways forward!
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Avenue Marketing & Communication: Avenue Marketing recently underwent a full website refresh, with the goal of creating a cleaner, more refined online presence that better reflected the direction of the business. The redesign focused on restructuring and refining the services, updating the website copy and improving the overall flow of the site to create a more cohesive and user-friendly experience. A large part of the project also involved editing and resizing imagery to ensure consistency across different sections of the website and devices, helping create a polished and professional final look. The aim was to make the website feel approachable, creative and fun, reflecting the personality behind the Avenue brand while still clearly communicating the strategy, support and design services on offer.
Avenue Marketing & Communication
WilsCon: WilsCon wanted a website that showcased their building projects in a clean, professional and visually engaging way, while also giving potential clients the opportunity to learn more about the team behind the business. The goal was to create a polished online presence that reflected the quality of their workmanship, experience within the industry and attention to detail across their projects. With a strong focus on project imagery and a straightforward layout, the website was designed to build trust, highlight their capabilities and make it easy for potential clients to connect with the business.
WilsCon
Renew One: Renew One was a new health hub opening in regional Victoria, with a strong focus on wellness, recovery and creating a calming experience for clients from the moment they landed on the website. The brand colours were already established and were incredibly fun to work with, helping shape a fresh and welcoming visual direction across the site. For this project, I also stepped into a creative direction role, recommending professional photos and video content to help elevate the overall look and feel of the brand. By combining strong visuals with thoughtful website design, the goal was to create an online presence that felt polished, aligned and reflective of the in-person experience Renew One offers.
Renew One
Peak Independence Occupational Therapy: Peak Independence OT were after a simple, streamlined website to support the launch of their brand new business, with a focus on a welcoming Home page and easy-to-use Contact page. Sarah wanted the website to reflect her fun, approachable and outgoing personality, while still feeling professional and supportive for clients and families seeking OT services.
Peak Independence Occupational Therapy
KV Property: KV Property were after a website that reflected their compassion and commitment to the community, while still presenting a professional and polished image as a property management brand. The goal was to create something that felt authentic to who they are, while also standing apart from other real estate brands in the local area.
KV Property
소개
Positive, collaborative and community-minded, Karlie works as an extension of your team. Whether you’re need a strategy session to help prioritise your next steps, a website for your new business or support to upskill your team, Avenue provides marketing support tailored to your small regional business. ​ Expect honest conversations, creative ideas, clear direction and plenty of encouragement - With a little fun along the way too! Avenue Marketing & Communication was founded by Karlie Ellero in 2019 with one clear purpose - To help regional businesses succeed, particularly those in health, wellbeing, and community-focused industries. ​ Growing up in Myrtleford, Victoria, Karlie’s life experiences shaped the compassionate and positive approach that Avenue is built on today. Having supported her brother through ongoing mental health challenges from a young age, she developed a deep understanding of resilience, perseverance and the importance of showing up, even during challenging times! Education, creativity and communication became a positive outlet throughout Karlie’s life, eventually leading her into careers in sales, marketing and graphic design. These experiences strengthened her understanding of the customer journey and the importance of brand marketing.... 
NSW, AU
English
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